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Channel: Totally Uncorked on Marketing » Cause marketing partnerships
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Corporate Philanthropists Expect Charities to Shape Up if They Want Support

A new study from Charities Trust in the UK says we should expect major changes in how companies approach community involvement and corporate giving over the next few years. The study predicts that...

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Hot Cause Marketing Opportunities for Businesses and Nonprofits

Americans care about causes. In fact, more than half (54%) bought a product associated with a cause over the last 12 months, increasing 170% since 1993! And, even more (88%) would buy a product with a...

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